Made in Japan’s market domination

To put the success of Japanese products into numbers, in 2020, Japan shipped $660 billion worth of products to other countries, showing that despite the Covid-19 pandemic, and the economic impact that it is having across the globe, the demand for Japanese goods is strong. Japan’s strong exports make it the fourth largest export economy in the world, despite its small land size. Japanese manufacturers and businesses now foster strong links with retailers in many countries around the world.

In recent years for example, relations and trade between China and Japan led to an increased demand for Japanese products in the Chinese market. Living standards in China have greatly increased in the last ten years, with more Chinese people having disposable income and looking for quality, well-made products. The reputation of Japanese products is so strong in fact, that the executive director of Shanghai ShenXing Brush-making Co, Wang Ling, established a toothbrush factory in Osaka.

But China is not the only country that is looking for ‘Made in Japan’ products. The market for Japanese innovation has seen a boom across Asian markets, and Japanese products are now beginning to permeate Western markets due to their flawless reputation. China is still the top export destination for Made in Japan products, however the American market is now a close second, with Japan exporting around $135 billion worth of goods to the States. Exports from the country have reached every corner of the globe, from Europe to Oceania, Latin America to Africa, ‘Made in Japan’ products are gaining global exposure and a grand reputation.

What makes Made in Japan products stand out?

Consumers who purchase Made in Japan products trust that they are getting an item of high-quality, innovative design and the upmost safety. Their reputation is renowned around the world with the made in japan brand always having an impeccable reputation. Years ago, tales of expert Japanese manufacturers were told, discussing their dexterous hands and meticulous attention to detail. The Japanese are known for their dedication to work and their polite yet direct approach to business.

In an increasingly competitive world, made in Japan products have proven to be a world leader, winning over world markets despite fierce competition. The Japanese market is both competitive and evolutionary, and the manufacturers are combine competitive strategies, technical abilities and attention to detail that make their products second to none. The Japanese are enthusiastic and energetic about their products, proud of their achievements and dedicated to further improvement. The country has a term known as ‘’monozukuri” which translates as the ‘making of things’ in their language. Monozukuri is the spirit of Japanese technological development and design. Japanese manufactures constantly pursue perfection, aiming to go further than any other to not only make their products world leading, but also their nation.

The culture in Japan focuses on courtesy and respect with many valuing tradition and taking pride in their countries reputation. When it comes to business, even passing a business card to a potential client comes with ceremony and sincerity. The Japanese people have a deep respect not only for each other but for their potential customers and want to produce goods that will not only work well but will provide longevity and convienience for those that use it. There are many Japanese companies that hold these standards and have great reputations across the globe. Household names such as Honda, Hitachi, Fuji, Nintendo, and Sony are well known for their quality which is why these brands have been successful for many years.

 Japanese businesses approach their work with a serious and sincere attitude, no matter the product that they are making. From a car, to kitchenware to cosmetics, if they are manufactured in Japan, you can guarantee that they are the products that you want.

Journalists who have documented Japanese factories and workers have often commented on the motivation and dedication of manufacturers. In many factories across Japan, there are special noticeboards that employees must contribute to, identifying what they can improve on each week. This could be an idea for a new product or part, changing their workstation in order to increase efficiency, are the development of an entirely new machine to help the manufacturing process. The idea of these boards is to keep workers focused and motivated, making them feel in empowered and valued. Due to this relationships between employers and employees are positive meaning that productivity is increased on the quality of goods remains incredibly high. A factory conditions in Japan or a stark contrast to others around the world who do not treat their workers fairly and with respect. When you are purchasing a made in Japan product you can be rest assured that’s not only is it of the highest quality, it is also designed and made in factories that value their workers.

Additionally, factories have well organised and intricate assembly lines, top of the range machines and detailed processes. And due to this, Japanese manufacturing is there envy of businesses all over the world. each process in production is quality assured, with every component being checked and held to a high standard. Finished products are packaged carefully and prepared to be shipped out to many different countries across the world. Quality control is usually kept in house as manufacturers want to be able to directly guarantee the quality of their products.

How has tourism affected the Made in Japan brand?

Before the start of 2020 and the coronavirus pandemic, the Japanese tourist industry was booming. Many tourists from across the world came to Japan and discovered the high-quality products on offer in the country. The influx of tourists from China in particular, saw an increased demand and many Made in Japan products that were purchased went in the country.

As tourists returned to their own countries, the reputation of Made in Japan products was passed on through word of mouth. This has contributed to the increased demand of Made in Japan products in recent years. For example the company Casio, who make this famous G shock watch had to increase its production of watches, increasing their workforce to cope with the increased demand and their products. Their plant in Northern Japan, located in the city of Yamagata, Increased its production by an impressive 60% in one year.

How can Tokyo brand house help?

Tokyo brand house wants to connect you with top quality Made in Japan products. They understand the value in exceptional Japanese design and a remand you factoring and global sourcing services allow you to network with fully vetted and approved vendors. Our global sourcing services allow you to specify exactly what product you are looking for, and allow you to have peace of mind that the product will be of an extremely high quality. Our company assigns a project manager that will work for you, handling both domestic and overseas communication. every dedicated team do the hard work for you and give you an upfront cost for your products as transparency is very important to us. no matter whether you are looking for electronics, cosmetics, kitchenware, fashion or other ‘Made in Japan’ designs, we can work with you to source the correct manufacturer for you. All of the Japanese companies that we work with are fully vetted to ensure that their goods are of the highest standards.

Contact us today to be connected with impeccable meet in Japan products that can be shipped directly to your business.